Boost Your Ecom Sales with Unique Product Photography
Have you ever been shopping online, scrolling through product after product, when suddenly - bam!
One image jumps off the page and catches your eye: something about it screams ‘Look at me!’ The chances are that photo was taken by a product photographer.
I specialize in product and wedding photography – I know all of the little tricks of the trade for making things pop on camera.
In this post I will share with you my secret sauce to create drool worthy, bite-worthy product photos that convert.
Why You Need Pro Product Photos
First, let’s talk about why you even need professional images in the first place. Here are some startling statistics:
High-quality product photos can increase conversion rates by up to 40%.
93% of online shoppers say visuals are the #1 factor influencing their purchases. Not reviews, not prices. Pictures.
Consumers think products are higher quality when sellers have professional photos. It builds big trust!
If you want to sell your products, forget those cheap iPhone snaps and shoddy photos taken by your assistant’s cousin. Nobody wants to buy from somebody who never had the good sense to invest in a few professional product photos. Professional images will take your marketing to the next level. Your sales will increase by a lot!
Choosing the Right Photo Styles
So let’s talk about what those are, and what differences in product photography style there are between them for different goals: As a photographer, I will guide you and select the most suitable types of shots for your aims like:
Ecommerce Product Photos
These are all about emphasizing product features and details in a sharp, eye-catching way. Great for your online store and landing pages. I am a model posing and lighting products so they look irresistible!
Packaging Shots
Need shots of boxes, bottles, bags or other packaging for your product? We’ll produce images that emphasize portability, viewability, scale and more.
Lifestyle Shots
Lifestyle shots exist because we want to connect to them emotionally – they are real people using your product in their everyday lives. Sometimes they tell a story – a story that is ours too.
Flat Lay Photos
Less can also be … more.
Thanks to flat lay photographs, the product is portrayed standing out against a white backdrop, opening up an alluring world that is completely uncluttered. No distractions here.
Then there are the comparisons and the close-ups – I also have those in stock!
Setting Up a Professional Shoot
And now for the really fun part: product photo shoot!!! No worries with a little planning we are going to be all over product magic with:
Carefully pick the products to shoot first. Showcase your newest or bestselling items.
Prep the products so they look flawless. Check for lint, fingerprints, damage, etc.
Select backgrounds and surfaces that complement your products' look and feel.
Gather any props, tools, or accessories to style the perfect product scenes.
Identify available natural light sources to take advantage of.
Ready your camera equipment and lighting for pro-level shots.
Wait till you get behind the shoot: we produce the most mind-boggling images you could ever imagine.
Lighting Products
Lighting is another key element when it comes to product photography, and this is one of the areas that I think is crucial to get it right. Good lighting can make or break a shot and in the right hands you will have your products looking like a million dollars'.
Leverage natural light when shooting outdoors. It's gorgeous.
Use diffusers and softboxes to soften any harsh lighting. Harsh = bad.
Bounce light into shadows with reflectors. No more pesky dark spots!
Three-point lighting illuminates products brilliantly from all angles.
Adjust positions to avoid unwanted bright hot spots.
Side lighting accentuates colors, textures, and product details.
Backlighting separates your product from the background. Super dramatic!
When we met, watch what I do with the light when I am in action! I’ll show you how to harness it so that your products can appear in their best, most alluring light.
Choose the right composition, use the right styling, and your photos magically transform into enticing mood scenes of your product at its very best.
Let's Shoot Your Product with Me!
One picture is indeed worth a thousand words, and this is why your professional product photo is worth a thousand new buyers.
I am thrilled to work with you to make your products look their best with that awesparks impression! Let’s talk about making your product lineup bigger than life!
